On Tuesday, Gruppo Campari will report its third-quarter and year-to-date results. Here, just-drinks takes a closer look at the company’s news in the three months to the end of September.
- In July, the group delisted Société Des Produits Marnier Lapostolle after paying EUR10.7m (then US$11.9m) for the Grand Marnier-owner’s remaining shares. The company completed its tender offer for Marnier-Lapostolle in the previous quarter
- Later in July, Campari said it is trialling a pre-mix Negroni product in the US as it looks to ride the popularity of the Campari-based cocktail in the country’s on-premise
- At the start of August, the firm signed a multi-year deal with Matthew McConaughey, which sees the actor assume the role of creative director for its Wild Turkey Bourbon brand
For a two-part, exclusive interview with Campari CEO Bob Kunze-Concewitz, click here
- Following first-half results, Campari’s CEO warned that Wild Turkey’s honey extensions were dragging down performance for the otherwise fast-growing Bourbon brand
- In September, Campari launched a television advert in the US for Wild Turkey Bourbon, directed by Matthew McConaughey
- Towards the end of the month, the company lined up a sponsorship tie-up for its Aperol brand with Tennis Australia that will see Aperol become the ‘official aperitif’ and ‘official spirit’ of next year’s Australian Open.
H1 results highlights:
- H1 net profits were down 14% to EUR102.5m (US$115m)
- Net sales slipped 2% to EUR743.9m
- Operating profits (EBIT) fell 7% to EUR131.9m
- Americas sales were down 8%
- North, Central and Eastern Europe sales increased by 9%
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