Market research
Bob Kunze-Concewitz has seen a lot in his time with Gruppo Campari. Having joined the company from Procter & Gamble in 2005, when he came on board as CMO, he'll celebrate a decade as group CEO in May next year. In that time, he's seen Campari's fortunes rise, fall and rise again as drinks trends have come and gone. He's also been at the helm during an active period of M&A, not only for Campari specifically, but also within the spirits category generally. Late last month, just-drinks editor Olly Wehring met up with him on a visit to London.
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