The enhanced beverages segment is gaining a strong market position, especially as consumers are seeking out products that benefit their health. According to GlobalData, 59% of consumers in North America say they purchase products that help save them time and effort – but high sugar content is the price to pay.
Enhanced beverage market continues to climb, despite sugar content awareness – analysis
The enhanced beverages segment is gaining a strong market position, especially as consumers are seeking out products that benefit their health.