North America has retained and grown its dominance of ‘Digital Media’ hirings among beverage companies, according to recent research.

In the three months to the end of January, the region accounted for 42.2% of all digital media jobs – a marked rise from the 28.6% level in the same quarter a year earlier. North America was followed by Europe, which saw a 2.3 year-on-year percentage point change in digital media vacancies.

The figures are compiled by GlobalData, which tracks the number of new job postings from key companies in various industries. Using textual analysis, these job ads are then classified thematically to gauge which companies are leading the way on specific issues as well as where the market is expanding and contracting.

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The fastest-growing country was the US, which accounted for 37.5% of all digital media job adverts in the three months to the end of January, Twelve months earlier, the country’s proportion was 26.2%.

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The US was followed by Germany (rising 3.2 percentage points), Canada (up 2.4), and the UK (+1.2).

Which cities are the biggest hubs for digital media workers?

The leading cities were Senden in Germany and Atlanta – home to the headquarters of The Coca-Cola Co – each with 4.8% of beverages’ digital media vacancies in the quarter. The pair were followed by Chicago with 2.7% and London with 2.2%.

Methodology: GlobalData’s ‘Job Analytics’ enables an understanding of hiring trends, strategies and predictive signals across sectors, themes, companies and geographies. Intelligent web crawlers capture data from publicly available sources. Key parameters include active, posted and closed jobs, posting duration, experience, seniority level, educational qualifications and skills.

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