Late last week, Diageo’s Latin America & Caribbean president Alberto Gavazzi hosted a conference call with analysts. Gavazzi offered some insight into the region’s burgeoning Scotch market, as well as plans for cachaça and the rise of cocktail culture. Here, just-drinks takes a closer look at some key points from the call.
The Latin America & Caribbean market
- Beer accounts for more than 80% of total beverage alcohol consumption
- Per capita consumption of international-style spirits is about half of what is in the US
- Total beverage alcohol volumes to grow at a CAGR of around 2% over the next few years
- An additional 7m legal purchasing age consumers each year to 2020
- Emerging middle class will continue to grow
The ‘primary’ Scotch whisky segment
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
