After a disastrous joint venture with Miller in the US broke down last year, Molson’s future in the growing US market for imported beer looked bleak. As Monica Dobie reports, a deal with Coors was an obvious and much needed solution.
Coors deal a marriage of necessity for Molson
After a disastrous joint venture with Miller in the US broke down last year, Molson's future in the growing US market for imported beer looked bleak. As Monica Dobie reports, a deal with Coors was an obvious and much needed solution.