Club culture goes ice cool

Having already sold 5m units this year in The Netherlands, the latest product to ride the club culture wave is a pre-packaged spirit with a difference - its frozen. Freaky Ice is the brainchild of Dutchman Hank Sweep. Sweep who worked in the clubbing industry noticed the high incidence of clubbers eating frozen water to cool off. "I then came up with the idea to substitute water ice for alcohol ice," said Sweep.

Having already sold 5m units this year in The Netherlands, the latest product to ride the club culture wave is a pre-packaged spirit with a difference – its frozen. Freaky Ice is the brainchild of Dutchman Hank Sweep. Sweep who worked in the clubbing industry noticed the high incidence of clubbers eating frozen water to cool off. “I then came up with the idea to substitute water ice for alcohol ice,” said Sweep.

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