On Wednesday, Carlsberg will release its third-quarter and year-to-date trading statement. Here, just-drinks takes a closer look at the company’s news in the three months to the end of September.
- In July, the brewer’s UK unit launched a marketing campaign for the San Miguel brandl as it looked to build the Manou San Miguel-owned beer’s presence in the country
- In mid-August, Carlsberg agreed to divest its 59% share of brewing and bottling facility Carlsberg Malawi to Castel Group
- Following the company’s first-half results, CEO Cees ‘t Hart said Carlsberg has reduced the price of its namesake brand in Russia by more than a third in an effort to make it more affordable for cash-strapped consumers
- Meanwhile, analysts said the brewer’s cost-saving strategy has been “achieving traction”
- In mid-September, the UK arm of Carlsberg said it would take over distribution of Brooklyn Brewery’s portfolio in the country from James Clay
- Towards the end of the month, brand Carlsberg launched a “clean-look” can in Germany as it looked to differentiate the beer in an increasingly-competitive market
- At the end of September, a Carlsberg ad featuring former England footballer Stuart Pearce delivering beer to building site workers was banned in the UK because it showed “unsafe” behaviour
H1 results highlights:
- Half-year net profits jumped by 25% to DKK1.87bn (US$282.5m)
- Net sales in the first six months of 2016 fell 4% to DKK31.24bn
- Operating profits were down 4% to DKK3.4bn
- Beer volumes dipped 2.9% to 64.2m hectolitres
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
