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Brooklyn Brewery strengthens Carlsberg ties with UK distribution switch

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The UK arm of Carlsberg is set to take over the distribution of Brooklyn Brewery's portfolio in the country from James Clay.

Brooklyn Brewery is the 12th-largest craft brewer in the US

Brooklyn Brewery is the 12th-largest craft brewer in the US

The unit said this morning that Brooklyn Brewery's stable, which includes its namesake lager, as well as Scorcher IPA and Summer Ale, would move across at the end of this year. James Clay has handled Brooklyn Brewery's UK distribution for 15 years.

The imported range will be managed by Carlsberg's House of Beers brand and sales division. The newly-created unit, which operates in the UK's "premium" on-premise, focuses on Carlsberg's world, craft and speciality beer and cider partners.

Carlsberg already distributes Brooklyn Brewery's products in around 12 markets, including Denmark and Sweden. Last year, the pair added a second joint brewery, in Norway, to its first co-production venture in Sweden. The announcement came four months before the US brewer was moved to clarify reports that it was mulling selling part of its equity.

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Nine years ago, James Clay added three more US brewers to its UK distribution, with Flying Dog, Great Divide and Left Hand Brewing joining Brooklyn Brewery on its books.

Earlier this year, Carlsberg announced the closure of its UK porterage services, with logistics operations being shifted to DHL Tradeteam. The company did not confirm at the time how many jobs would be lost in the move.


Sectors: Beer & cider

Companies: Carlsberg

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