This month’s briefing is the 2008 edition of “The Power 100”, published by leading consultancy Intangible Business, which looks at the key issues affecting the wines and spirits industry and identifies the brands which have performed well – and those that have experienced difficulties over the past year. This annual report, into the most powerful spirits and wine brands in the world, takes into account the consumer’s perception of brand strength and its financial performance, using a robust methodology. A panel of leading international drinks experts are asked to score each brand on a variety of measures and these scores are combined with hard volume data to create a league table of the most powerful international drinks brands in the world.
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