The drinks market in the Middle East continues to increase on the back of population growth, economic development, improvements in distribution and retail, and more aggressive advertising campaigns. But like much of the rest of the world, younger and better educated market segments within the region are shifting away from carbonated soft drinks (CSD) towards fruit juices and bottled water as people become increasingly health-conscious, according to independent industry analysts and the drinks sector. This month’s briefing takes a look at the Middle Eastern beverage market, with chapters focusing on United Arab Emirates, Jordan, Syria, Lebanon and Israel.
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