This week, Anheuser-Busch InBev is holding an investors seminar in China. Here's a low-down on the company's footprint in the country and in Asia Pacific, as well as its expectations for the future, courtesy of data from Nomura and Exane BNP Paribas. To read a fact file on A-B InBev's global presence, click here.
Asia Pacific
- Asia Pacific accounts for 34% of the global beer market, ahead of the Americas (32%), Europe (27%) and Africa & Middle East (7%)
- The region is eexpected to contribute 53% of global beer volume growth between 2014 and 2025, with 31% coming from China alone
- In the past five years, A-B InBev's sale in Asia Pacific grew two to three times faster than volumes, and EBITDA grew 1.3-times faster than sales
China
- China represents 66% of Asia's beer volumes and 23% of global beer volumes
- In Beijing, per-capita-consumption is 100 litres, compared to a national average of 40 litres
- Super-premium and premium beer prices are seven-times and three-times greater than regular prices, respectively. Gross margins are nine-times and five-times greater, respectively
- In the first six months of this year, growth in the super-premium and premium beer category in China was 30% and 10%, respectively
- A-B InBev claims to have a 57% share of the premium category in China
- The traditional trade accounts for half of China's beer industry, with restaurants making up 43% and night life 8%
- A-B InBev's beer market share in China has grown from 12.2% in 2012 to 18.3% in the first-half of this year. The company has a 29.2% share of China's profit pool
- A-B InBev has 49 breweries in China. In the past five years it has opened eight greenfield breweries
- The company has distribution into 2m out of a total of 5m to 6m outlets in the country
- About two-thirds of beer in China is drunk by men
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