According to the 2015 Dietary Guidelines Advisory Committee, approximately two-thirds of US adults – nearly 155m people – are overweight or obese. The potential for diet soft drinks sales, then, is enormous and yet, as our columnist Richard Corbett points out, the low-calorie segment in the country is lagging.
Analysis – Solving the low-calorie drinks dilemma in the US
In a report last week, Cowen analyst Vivien Azer says solving the diet dilemma “remains a critical driver for sustainable improvement in industry trends, and particularly for market share leader The Coca-Cola Co, as they aim to return Diet Coke to revenue growth”.