European market watch

Source : Beverage WorldInternational 1998 (November/December)

Abstract : This articlediscusses UK drinking habits. According to watchdog group Alcohol Concern, about 7 millionBritons are risking their health by ignoring safe drinking limits. An AC report found that1.3 million men and 500,000 women consume harmful levels of alcohol, classified as morethan 50 units a week for men and 35 for women. Another 5 million are above the recommendedlimits of 21 units a week for men and 14 for women. About 5% are classified as addicted toalcohol, and 33,000 deaths annually are alcohol-related. Dangerous levels of drinkingamong women have doubled between 1984 and 1994 – from 3% to 6%. According to a recent BBCprogramme looking at female drinkers, amongst women who drink more than 25 units weekly,36% are professionals/management. Three times as many 18- to 24-year-olds are seriouslyexceeding recommended drinking levels compared with other age groups.
(c) Leatherhead Food RA 1998

Rosier cider sales for MatthewClark?

Source : Marketing Week1999 (February 18)

Abstract : This articlediscusses the recent history of Matthew Clark, the UK drinks distributor and cider maker,and the way forward following its purchase by the US drinks company Canandaigua brands.Matthew Clark was highly successful in the early 1990s, expanding via a programme ofacquisitions, and taking profits from £2m to £42.3m over a period of years. The cidermarket crashed than alcopops took off, and cider profits plummeted. The market has droppedfrom its peak of 113 million gallons in 1995 to about 106 million gallons in 1997,although this is still well ahead of the 1989 figure of 67.5 million gallons.
(c) Leatherhead Food RA 1998

IMFL market hots up

Source : DrinksInternational Bulletin 1999 (February 2)

Abstract : Data on India’sspirits market for the period 1993 to 1997 are given in this brief article. Total saleswere 2.598 billion litres in 1997 (2.083 billion litres in 1993, 2.215 billion litres in1994, 2.357 billion litres in 1995 and 2.483 billion litres in 1996); speciality spiritsaccounted for 2.07 billion litres (1.89 billion litres in 1995 and 1.98 billion litres in1996), whisky for 371.2 million litres (342 million litres in 1995 and 355.9 millionlitres in 1996), dark rum for 71.2 million litres (56.6 million litres in 1995 and 67.8million litres in 1996), and pre-mixed spirits for 34.5 million litres (26.1 millionlitres in 1995 and 30 million litres in 1996). Production of Indian-made foreign liquor(IMFL) is discussed. The top range of IMFL products accounts for 25% (with sales of 60million cases) of India’s spirits market.
(c) Leatherhead Food RA 1998

Miller unveils German beermarketing alliance

Source : FT Food Business1999 (January-February)

Abstract : This shortarticle reports on world beer consumption. In 1997, world beer consumption was 124.2billion litres (up from 115.9 billion litres in 1993), and is predicted to reach 138.6billion litres in 2002. Details of beer consumption are tabulated by region; for example,in 1997, west Europe 32.2 billion litres (34.8 billion litres in 1993), and Latin America26.6 billion litres (19.4 billion litres in 1993). Also tabulated are details of percapita beer consumption; for example, in 1997, the Czech Republic 156.0 litres (149.3litres in 1993), Germany 130.6 litres (135.9 litres in 1993), and Belgium 99.2 litres(107.7 litres in 1993).
(c) Leatherhead Food RA 1998

Machen Marken noch Markte? (TheGerman beer market)

Source : Getrankemarkt1999 (January)

Abstract : The cost ofbeer in Germany and consumer attitudes and preferences are discussed in this four-pagearticle. Most consumers aged between 14 and 64 years drink beer – only 13% of all men and38% of all women do not. Among the men, 12% drank beer daily in 1998; 31% several times aweek; 18% once a week; 11% once or twice a month; and 15% drank beer less frequently.Among the women, 2% drank beer daily in 1998; 7% several times a week; 11% once a week;13% once or twice a month; and 29% less frequently. Of the 14- to 64-year olds asked, 88%were familiar with Warsteiner beer, and 29% were willing to buy it, and 84% were familiarwith Beck’s and 15% were willing to buy it. Figures are given for 38 other brands.
(c) Leatherhead Food RA 1998