
In recent years, ‘corner the Millennial consumer’ has become the mantra for every drinks company out there. When it comes to the vodka segment, however, there is clearly still plenty of life left in the older consumer brackets..
Chasing the Millennial consumer has been the mantra of many a drinks company is recent years - but it appears the end of the Millennial rainbow might not yield the only pot of gold.
In recent years, ‘corner the Millennial consumer’ has become the mantra for every drinks company out there. When it comes to the vodka segment, however, there is clearly still plenty of life left in the older consumer brackets..