The future of the alcoholic beverages industry will be shaped by a range of disruptive themes, with environmental, social, and governance (ESG) being the most important theme in 2022. ESG will have a meaningful impact on all leading sellers of alcoholic beverages for the next ten years.  

Some CEOs have been reluctant to embrace sustainability principles because of the age-old view that it may hurt profits. In 2022, stakeholders are becoming more conscious of ESG, and companies taking significant action now will be rewarded in the long term. Companies must excel across all three aspects of ESG. Being behind in one ESG area will taint brand image and influence consumer decisions, despite progress in other areas. 

However, not all companies are equal when it comes to their capabilities and investments in the key themes that matter most to their industry. Understanding how companies are positioned and ranked in the most important themes can be a key leading indicator of their future earnings potential and relative competitive position.  

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According to GlobalData’s thematic research report, ESG in Consumer Goods, leading ESG adopters include: BrewDog, Molson Coors, Diageo and AB In-Bev.   

Insight from a top-ranked company 

Diageo  

Diageo, the parent company of Johnnie Walker, has also initiated a series of projects in an attempt to fulfil its ESG ambitions. The company collaborated with packager Thinfilm to develop its smart bottle in 2015. This was first used on their Johnnie Walker Blue Label whiskey. Thinfilm’s OpenSense technology uses near-field communication (NFC) sensor tags to detect whether a product is sealed or open, enhancing product safety and preventing tampering. 

In 2020, Diageo released a ten-year sustainability action plan called ‘Society 2030: Spirit of Progress’ detailing a roadmap on how the company aims to create a more positive, sustainable, and inclusive world.  For instance, the company pledges to use 20% less water during production processes. Additionally, it is also working with farmers and grain suppliers to adopt new practices that will help achieve gold accreditations in the Farm Sustainability Assessment (FSA). 

To further understand the key themes and technologies disrupting the consumer industry, access GlobalData’s latest thematic research report on ESG in Consumer Goods

  • Nestle
  • P&G
  • Unilever
  • Reckitt
  • L'Oreal
  • Kraft Heinz
  • PepsiCo
  • Estee Lauder
  • General Mills
  • Colgate-Palmolive
  • Kellogg's
  • Danone
  • Coca-Cola
  • Mondelez International
  • British American Tobacco
  • Philip Morris International
  • Imperial Brands

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Thematic Scorecard ranks companies within a sector based on their overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of their future earnings and relative position within key strategic areas.