The Italy market accounts for nearly 3% of the Western European rum market size. The market registered a compound annual growth rate (CAGR) of -7.5% during 2017-22 and -3.67% decline over 2021. According to GlobalData’s deep-dive analysis report, Italy rum market databook, dark rum accounted for a notable share of 59% among various rum segments in the market in 2022, followed by light rum. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.
Smarter leaders trust GlobalData
According to GlobalData’s company and brand analysis, Pernod Ricard Group, Diageo and Berentzen Group held significant shares in the Italy rum market in 2022. Concurrently, Havana Club, Pampero and James Cook Rum led in terms of brand market share. Pernod Ricard Group had the leading market share by volume in 2022. Companies operating in the Italy rum market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.
GlobalData’s channel analysis reveals that hypermarkets & supermarkets were the key channel of purchase for rum, along with food & drinks specialists. Also, on trade recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.
Hypermarkets & supermarkets constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. Food & drinks specialists was the next preferred channel in the Italy market.
Among the top Western European markets, France accounted for the highest volume share in 2022, followed by Austria, Spain, Switzerland, Germany, the Netherlands, the UK, Denmark, Italy, Greece, Belgium, Norway, and Portugal.
With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.
To further understand and explore GlobalData’s insight into the rum category and market forecast to 2027, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Consumer Intelligence Center sets the gold standard for data, insight and analysis of the consumer goods sector. GlobalData’s Sector Market Data helps users analyze market sizes of industries, sectors, and categories, in both value and volume terms. The platform also helps users to visualize data by channels and key players, across multiple geographies and categories.
