Whiskey inflation in China stood at 3.090% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 151 whiskey SKUs from companies such as Jim Beam, Johnnie Walker and Ballantine’s that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that My dmart offered lowest prices of the total SKUs within the whiskey category from January through March 2024, followed by GZ Grocery and Gome. According to the analysis, the price range of $20 and $50 was the most competitive, with 49 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, My dmart had greatest share of lowest prices for individual SKUs in whiskey in China in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for whiskey category by the retailers tracked by GlobalData. Among variants, the tracker revealed aged 12 years; single malt; scotch and 40% alcohol; blended scotch as the most popular (by number of SKUs) whiskey variants. These were priced 8.52% lower than the average price of a whiskey SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were My dmart, GZ Grocery, Gome, Epermarket and JD. According to the analysis, My dmart had the lowest average unit price, while the retailer with the widest product assortment was My dmart.
The report brings attention to the intricate pricing dynamics within the whiskey market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, My dmart, GZ Grocery and Gome stood out as prominent e-retailers, providing competitive pricing for a substantial number of whiskey SKUs. However, to comprehensively grasp whiskey market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China whiskey market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
