Whiskey inflation in China stood at -11.280% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 61 whiskey SKUs from companies such as Johnnie Walker, Glenmorangie and Jim Beam that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Gome offered lowest prices of the total SKUs within the whiskey category from July through September 2024, followed by Epermarket and GZ Grocery. According to the analysis, the price range of $20 and $50 was the most competitive, with 24 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Gome had greatest share of lowest prices for individual SKUs in whiskey in China in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for whiskey category by the retailers tracked by GlobalData. Among variants, the tracker revealed 46% alcohol; aged 10 years; single malt; scotch and 40% alcohol; tennessee as the most popular (by number of SKUs) whiskey variants. These were priced 2.98% lower than the average price of a whiskey SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Gome, Epermarket, GZ Grocery, JD and . According to the analysis, Epermarket had the lowest average unit price, while the retailer with the widest product assortment was Gome.
The report brings attention to the intricate pricing dynamics within the whiskey market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Gome, Epermarket and GZ Grocery stood out as prominent e-retailers, providing competitive pricing for a substantial number of whiskey SKUs. However, to comprehensively grasp whiskey market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China whiskey market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
