Still wine inflation in Brazil stood at -18.790% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 116 still wine SKUs from companies such as Santa Rita, Barefoot and Club Des Sommeliers that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Pao de Acucar offered lowest prices of the total SKUs within the still wine category from January through March 2024, followed by Delivery Extra and Muffato. According to the analysis, the price range of $5 and $10 was the most competitive, with 33 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Pao de Acucar had greatest share of lowest prices for individual SKUs in still wine in Brazil in Q1 2024.
Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 13% alcohol; cabernet sauvignon and 13% alcohol; cabernet sauvignon & merlot as the most popular (by number of SKUs) still wine variants. These were priced 5.83% lower than the average price of a still wine SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Pao de Acucar, Delivery Extra, Muffato, and . According to the analysis, Muffato had the lowest average unit price, while the retailer with the widest product assortment was Pao de Acucar.
The report brings attention to the intricate pricing dynamics within the still wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Pao de Acucar, Delivery Extra and Muffato stood out as prominent e-retailers, providing competitive pricing for a substantial number of still wine SKUs. However, to comprehensively grasp still wine market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil still wine market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
