Still wine inflation in Brazil stood at -13.450% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 315 still wine SKUs from companies such as Santa Rita, Club Des Sommeliers and La Junta that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Pao de Acucar offered lowest prices of the total SKUs within the still wine category from October through December 2023, followed by Angeloni and Delivery Extra. According to the analysis, the price range of $20 and $50 was the most competitive, with 89 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Pao de Acucar had greatest share of lowest prices for individual SKUs in still wine in Brazil in Q4 2023.
Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 13% alcohol; chardonnay and 13% alcohol; cabernet sauvignon as the most popular (by number of SKUs) still wine variants. These were priced 105.98% lower than the average price of a still wine SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Pao de Acucar, Angeloni, Delivery Extra, Muffato and . According to the analysis, Delivery Extra had the lowest average unit price, while the retailer with the widest product assortment was Pao de Acucar.
The report brings attention to the intricate pricing dynamics within the still wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Pao de Acucar, Angeloni and Delivery Extra stood out as prominent e-retailers, providing competitive pricing for a substantial number of still wine SKUs. However, to comprehensively grasp still wine market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil still wine market, buy the report here.