Squash/syrups inflation in New Zealand stood at 90.560% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 117 squash/syrups SKUs from companies such as Six Barrel Soda Co., SodaStream and Oh Bubbles that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that THE MARKET offered lowest prices of the total SKUs within the squash/syrups category from October through December 2023, followed by Supervalue and Farmers. According to the analysis, the price range of $5 and $10 was the most competitive, with 36 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, THE MARKET had greatest share of lowest prices for individual SKUs in squash/syrups in New Zealand in Q4 2023.
Analysis of the quarterly price data showed that THE MARKET offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed agave and lime as the most popular (by number of SKUs) squash/syrups variants. These were priced 55.23% lower than the average price of a squash/syrups SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were THE MARKET, Farmers, Supervalue, and . According to the analysis, Supervalue had the lowest average unit price, while the retailer with the widest product assortment was THE MARKET.
The report brings attention to the intricate pricing dynamics within the squash/syrups market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, THE MARKET, Supervalue and Farmers stood out as prominent e-retailers, providing competitive pricing for a substantial number of squash/syrups SKUs. However, to comprehensively grasp squash/syrups market in New Zealand, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the New Zealand squash/syrups market, buy the report here.