Squash/syrups inflation in India stood at 49.820% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 20 squash/syrups SKUs from companies such as Monin, Mapro and Supreem Super Foods that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Natures Basket offered lowest prices of the total SKUs within the squash/syrups category from October through December 2023, followed by Lulu-India and Big Basket. According to the analysis, the price range of $5 and $10 was the most competitive, with 9 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Natures Basket had greatest share of lowest prices for individual SKUs in squash/syrups in India in Q4 2023.
Analysis of the quarterly price data showed that Jiomart offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed blue curacao and strawberry as the most popular (by number of SKUs) squash/syrups variants. These were priced 26.65% higher than the average price of a squash/syrups SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Natures Basket, Lulu-India, Big Basket, Jiomart and . According to the analysis, Big Basket had the lowest average unit price, while the retailer with the widest product assortment was Natures Basket.
The report brings attention to the intricate pricing dynamics within the squash/syrups market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Natures Basket, Lulu-India and Big Basket stood out as prominent e-retailers, providing competitive pricing for a substantial number of squash/syrups SKUs. However, to comprehensively grasp squash/syrups market in India, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the India squash/syrups market, buy the report here.