Squash/syrups inflation in India stood at 21.930% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 18 squash/syrups SKUs from companies such as Monin, Mapro and Supreem Super Foods that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Natures Basket offered lowest prices of the total SKUs within the squash/syrups category from January through March 2024, followed by Lulu-India and Big Basket. According to the analysis, the price range of $5 and below was the most competitive, with 9 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Natures Basket had greatest share of lowest prices for individual SKUs in squash/syrups in India in Q1 2024.
Analysis of the quarterly price data showed that Jiomart offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed strawberry and watermelon as the most popular (by number of SKUs) squash/syrups variants. These were priced 23.23% lower than the average price of a squash/syrups SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Natures Basket, Lulu-India, Big Basket, Jiomart and . According to the analysis, Jiomart had the lowest average unit price, while the retailer with the widest product assortment was Natures Basket.
The report brings attention to the intricate pricing dynamics within the squash/syrups market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Natures Basket, Lulu-India and Big Basket stood out as prominent e-retailers, providing competitive pricing for a substantial number of squash/syrups SKUs. However, to comprehensively grasp squash/syrups market in India, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the India squash/syrups market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
