Squash/syrups inflation in Brazil stood at -21.140% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 7 squash/syrups SKUs from companies such as Maguary, Aurora and Groselka Tropical that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Delivery Extra offered lowest prices of the total SKUs within the squash/syrups category from April through June 2024, followed by Supermercado Pereira and Delivery Extra. According to the analysis, the price range of $5 and below was the most competitive, with 6 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Delivery Extra had greatest share of lowest prices for individual SKUs in squash/syrups in Brazil in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed grape and guava as the most popular (by number of SKUs) squash/syrups variants. These were priced 41.72% higher than the average price of a squash/syrups SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Delivery Extra, Pao de Acucar, Supermercado Pereira, Muffato and NULL. According to the analysis, Muffato had the lowest average unit price, while the retailer with the widest product assortment was Delivery Extra.
The report brings attention to the intricate pricing dynamics within the squash/syrups market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Pao de Acucar, Supermercado Pereira and Delivery Extra stood out as prominent e-retailers, providing competitive pricing for a substantial number of squash/syrups SKUs. However, to comprehensively grasp squash/syrups market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil squash/syrups market, buy the report here.
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