Squash/syrups inflation in Brazil stood at -22.800% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 8 squash/syrups SKUs from companies such as Maguary, Aurora and Cachoeira that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermercado Pereira offered lowest prices of the total SKUs within the squash/syrups category from January through March 2024, followed by Pao de Acucar and Shoppe. According to the analysis, the price range of $5 and below was the most competitive, with 6 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermercado Pereira had greatest share of lowest prices for individual SKUs in squash/syrups in Brazil in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for squash/syrups category by the retailers tracked by GlobalData. Among variants, the tracker revealed grape and guava as the most popular (by number of SKUs) squash/syrups variants. These were priced 3.12% higher than the average price of a squash/syrups SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermercado Pereira, Pao de Acucar, Shoppe, Muffato and . According to the analysis, Muffato had the lowest average unit price, while the retailer with the widest product assortment was Supermercado Pereira.
The report brings attention to the intricate pricing dynamics within the squash/syrups market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermercado Pereira, Pao de Acucar and Shoppe stood out as prominent e-retailers, providing competitive pricing for a substantial number of squash/syrups SKUs. However, to comprehensively grasp squash/syrups market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil squash/syrups market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
