Squash/syrups inflation in Australia stood at 1.400% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 8 squash/syrups SKUs from companies such as Marjan, Bickford’s and Mazoe that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that International Groceries offered lowest prices of the total SKUs within the squash/syrups category from January through March 2024, followed by Harris Farm and Dan Murphys. According to the analysis, the price range of $5 and below was the most competitive, with 6 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, International Groceries had greatest share of lowest prices for individual SKUs in squash/syrups in Australia in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for squash/syrups category by the retailers tracked by GlobalData. Among variants, the tracker revealed blackcurrant and vanilla as the most popular (by number of SKUs) squash/syrups variants. These were priced 28.81% lower than the average price of a squash/syrups SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were International Groceries, Harris Farm, Dan Murphys, and . According to the analysis, Harris Farm had the lowest average unit price, while the retailer with the widest product assortment was International Groceries.
The report brings attention to the intricate pricing dynamics within the squash/syrups market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, International Groceries, Harris Farm and Dan Murphys stood out as prominent e-retailers, providing competitive pricing for a substantial number of squash/syrups SKUs. However, to comprehensively grasp squash/syrups market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia squash/syrups market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
