Sparkling wine inflation in South Africa stood at -7.350% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 170 sparkling wine SKUs from companies such as Villiera, Graham Beck and Krone that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Makro offered lowest prices of the total SKUs within the sparkling wine category from October through December 2023, followed by Woolworths-South Africa and Pick n Pay. According to the analysis, the price range of $5 and $10 was the most competitive, with 55 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Makro had greatest share of lowest prices for individual SKUs in sparkling wine in South Africa in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for sparkling wine category by the retailers tracked by GlobalData. Among variants, the tracker revealed brut and brut; rose as the most popular (by number of SKUs) sparkling wine variants. These were priced 30.83% lower than the average price of a sparkling wine SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Makro, Woolworths-South Africa, Pick n Pay, and . According to the analysis, Pick n Pay had the lowest average unit price, while the retailer with the widest product assortment was Makro.

The report brings attention to the intricate pricing dynamics within the sparkling wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Makro, Woolworths-South Africa and Pick n Pay stood out as prominent e-retailers, providing competitive pricing for a substantial number of sparkling wine SKUs. However, to comprehensively grasp sparkling wine market in South Africa, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the South Africa sparkling wine market, buy the report here.

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