Sparkling wine inflation in Brazil stood at 4.170% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 53 sparkling wine SKUs from companies such as Garibaldi, Club Des Sommeliers and Salton that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Sparkling Wine pricing trends in Brazil

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Angeloni offered lowest prices of the total SKUs within the sparkling wine category from October through December 2023, followed by Pao de Acucar and Delivery Extra. According to the analysis, the price range of $5 and $10 was the most competitive, with 18 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Angeloni had greatest share of lowest prices for individual SKUs in sparkling wine in Brazil in Q4 2023.

Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 11.5% alcohol; brut and 12.5% alcohol; chardonnay as the most popular (by number of SKUs) sparkling wine variants. These were priced 55.57% higher than the average price of a sparkling wine SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Angeloni, Pao de Acucar, Delivery Extra, Muffato and Shoppe. According to the analysis, Muffato had the lowest average unit price, while the retailer with the widest product assortment was Angeloni.

The report brings attention to the intricate pricing dynamics within the sparkling wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Angeloni, Pao de Acucar and Delivery Extra stood out as prominent e-retailers, providing competitive pricing for a substantial number of sparkling wine SKUs. However, to comprehensively grasp sparkling wine market in Brazil, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Brazil sparkling wine market, buy the report here.

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