Processed snacks inflation in Qatar stood at -13.440% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 308 processed snacks SKUs from companies such as Qatar Pafki, Pringles and El Sabor that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Qatar offered lowest prices of the total SKUs within the processed snacks category from October through December 2023, followed by Family and Lulu-Qatar. According to the analysis, the price range of $5 and below was the most competitive, with 293 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Qatar had greatest share of lowest prices for individual SKUs in processed snacks in Qatar in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for processed snacks category by the retailers tracked by GlobalData. Among variants, the tracker revealed cheese and chilli as the most popular (by number of SKUs) processed snacks variants. These were priced 3.62% lower than the average price of a processed snacks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Qatar, Family, Lulu-Qatar, PANDA QATAR and Getit. According to the analysis, PANDA QATAR had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Qatar.
The report brings attention to the intricate pricing dynamics within the processed snacks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Qatar, Family and Lulu-Qatar stood out as prominent e-retailers, providing competitive pricing for a substantial number of processed snacks SKUs. However, to comprehensively grasp processed snacks market in Qatar, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Qatar processed snacks market, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.