Potato chips inflation in Qatar stood at -6.720% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 126 potato chips SKUs from companies such as Master, Kitco and Batato’s that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Family offered lowest prices of the total SKUs within the potato chips category from October through December 2023, followed by Carrefour Qatar and PANDA QATAR. According to the analysis, the price range of $5 and below was the most competitive, with 125 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Family had greatest share of lowest prices for individual SKUs in potato chips in Qatar in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for potato chips category by the retailers tracked by GlobalData. Among variants, the tracker revealed chilli and salt & vinegar as the most popular (by number of SKUs) potato chips variants. These were priced 11.73% higher than the average price of a potato chips SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Family, Carrefour Qatar, PANDA QATAR, Lulu-Qatar and . According to the analysis, Family had the lowest average unit price, while the retailer with the widest product assortment was Family.

The report brings attention to the intricate pricing dynamics within the potato chips market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Family, Carrefour Qatar and PANDA QATAR stood out as prominent e-retailers, providing competitive pricing for a substantial number of potato chips SKUs. However, to comprehensively grasp potato chips market in Qatar, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Qatar potato chips market, buy the report here.

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