Packaged water inflation in Japan stood at 0.780% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 61 packaged water SKUs from companies such as Seiyu – endorsed by everyone, I LOHAS and kannon onsen that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Zenplus offered lowest prices of the total SKUs within the packaged water category from October through December 2023, followed by Seiyu and The Flying Pig. According to the analysis, the price range of $20 and $50 was the most competitive, with 30 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Zenplus had greatest share of lowest prices for individual SKUs in packaged water in Japan in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for packaged water category by the retailers tracked by GlobalData. Among variants, the tracker revealed natural; mineral water and spring water as the most popular (by number of SKUs) packaged water variants. These were priced 7.28% lower than the average price of a packaged water SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Zenplus, Seiyu, The Flying Pig, Costco Japan and . According to the analysis, The Flying Pig had the lowest average unit price, while the retailer with the widest product assortment was Zenplus.

The report brings attention to the intricate pricing dynamics within the packaged water market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Zenplus, Seiyu and The Flying Pig stood out as prominent e-retailers, providing competitive pricing for a substantial number of packaged water SKUs. However, to comprehensively grasp packaged water market in Japan, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Japan packaged water market, buy the report here.

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