Milk inflation in Poland stood at -3.160% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 191 milk SKUs from companies such as SM Gostyń, Mlekovita and Laciate that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Auchan Poland offered lowest prices of the total SKUs within the milk category from October through December 2023, followed by Barbora Poland and Leclerc. According to the analysis, the price range of $5 and below was the most competitive, with 191 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Auchan Poland had greatest share of lowest prices for individual SKUs in milk in Poland in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for milk category by the retailers tracked by GlobalData. Among variants, the tracker revealed 3.2% fat; uht and 2% fat; uht as the most popular (by number of SKUs) milk variants. These were priced 21.34% lower than the average price of a milk SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Auchan Poland, Barbora Poland, Leclerc, Frisco and Odeo. According to the analysis, Odeo had the lowest average unit price, while the retailer with the widest product assortment was Auchan Poland.
The report brings attention to the intricate pricing dynamics within the milk market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Auchan Poland, Barbora Poland and Leclerc stood out as prominent e-retailers, providing competitive pricing for a substantial number of milk SKUs. However, to comprehensively grasp milk market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland milk market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
