Liqueurs inflation in China stood at 277.990% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 112 liqueurs SKUs from companies such as Fenjiu, Moutai Chung and Bols that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that My dmart offered lowest prices of the total SKUs within the liqueurs category from January through March 2024, followed by Gome and Epermarket. According to the analysis, the price range of $20 and $50 was the most competitive, with 24 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, My dmart had greatest share of lowest prices for individual SKUs in liqueurs in China in Q1 2024.
Analysis of the quarterly price data showed that Epermarket offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 53% alcohol and peach as the most popular (by number of SKUs) liqueurs variants. These were priced 118.46% higher than the average price of a liqueurs SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were My dmart, Gome, Epermarket, JD and . According to the analysis, JD had the lowest average unit price, while the retailer with the widest product assortment was My dmart.
The report brings attention to the intricate pricing dynamics within the liqueurs market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, My dmart, Gome and Epermarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of liqueurs SKUs. However, to comprehensively grasp liqueurs market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China liqueurs market, buy the report here.
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