Lager inflation in the UK stood at 0.130% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 601 lager SKUs from companies such as Heineken, Stella Artois and Budweiser that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that The Bottle Club offered the lowest prices of the total SKUs within the lager category from April through June 2023, followed by Bestway and 365 Drinks. According to the analysis, the price range of $20 and $50 was the most competitive, with 166 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, The Bottle Club had the greatest share of lowest prices for individual SKUs in lager in the UK in Q2 2023.
Analysis of the quarterly price data showed that 365 Drinks offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 4.5% alcohol and 5% alcohol as the most popular (by number of SKUs) lager variants. These were priced 8.8% lower than the average price of a lager SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were The Bottle Club, Bestway, 365 Drinks, Tesco and Morrisons. According to the analysis, Holland And Barrett had the lowest average unit price, while the retailer with the widest product assortment was The Bottle Club.
The report brings attention to the intricate pricing dynamics within the lager market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, The Bottle Club, Bestway and 365 Drinks stood out as prominent e-retailers, providing competitive pricing for a substantial number of lager SKUs. However, to comprehensively grasp the lager market in the UK, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UK's lager market, buy the report here.