Lager inflation in Switzerland stood at 4.430% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 18 lager SKUs from companies such as Feldschlosschen, Brooklyn and Budweiser that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Coop At Home offered lowest prices of the total SKUs within the lager category from October through December 2023, followed by Volg Shop and Denner. According to the analysis, the price range of $10 and $15 was the most competitive, with 7 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Coop At Home had greatest share of lowest prices for individual SKUs in lager in Switzerland in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for lager category by the retailers tracked by GlobalData. Among variants, the tracker revealed blonde and 5.2% alcohol as the most popular (by number of SKUs) lager variants. These were priced 30.98% higher than the average price of a lager SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Coop At Home, Volg Shop, Denner, and . According to the analysis, Denner had the lowest average unit price, while the retailer with the widest product assortment was Coop At Home.
The report brings attention to the intricate pricing dynamics within the lager market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Coop At Home, Volg Shop and Denner stood out as prominent e-retailers, providing competitive pricing for a substantial number of lager SKUs. However, to comprehensively grasp lager market in Switzerland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Switzerland lager market, buy the report here.