Iced/rtd coffee drinks inflation in the Ukraine stood at 7.130% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 6 iced/rtd coffee drinks SKUs from companies such as Coca-Cola and Hell that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Eko Market offered lowest prices of the total SKUs within the iced/rtd coffee drinks category from October through December 2023, followed by Metro and Takfur. According to the analysis, the price range of $5 and below was the most competitive, with 6 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Eko Market had greatest share of lowest prices for individual SKUs in iced/rtd coffee drinks in the Ukraine in Q4 2023.
Analysis of the quarterly price data showed that Eko Market offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed plus coffee and energy coffee; slim latte as the most popular (by number of SKUs) iced/rtd coffee drinks variants. These were priced 23.28% higher than the average price of a iced/rtd coffee drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Eko Market, Takfur, Metro, and . According to the analysis, Metro had the lowest average unit price, while the retailer with the widest product assortment was Eko Market.
The report brings attention to the intricate pricing dynamics within the iced/rtd coffee drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Eko Market, Metro and Takfur stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd coffee drinks SKUs. However, to comprehensively grasp iced/rtd coffee drinks market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine iced/rtd coffee drinks market, buy the report here.