Iced/rtd coffee drinks inflation in China stood at -35.440% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 9 iced/rtd coffee drinks SKUs from companies such as Starbucks, Costa and Maxim Espresso that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Epermarket offered lowest prices of the total SKUs within the iced/rtd coffee drinks category from October through December 2023, followed by GZ Grocery and My dmart. According to the analysis, the price range of $5 and below was the most competitive, with 8 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Epermarket had greatest share of lowest prices for individual SKUs in iced/rtd coffee drinks in China in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for iced/rtd coffee drinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed classic and frappucino as the most popular (by number of SKUs) iced/rtd coffee drinks variants. These were priced 56.33% higher than the average price of a iced/rtd coffee drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Epermarket, GZ Grocery, My dmart, and . According to the analysis, GZ Grocery had the lowest average unit price, while the retailer with the widest product assortment was Epermarket.
The report brings attention to the intricate pricing dynamics within the iced/rtd coffee drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Epermarket, GZ Grocery and My dmart stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd coffee drinks SKUs. However, to comprehensively grasp iced/rtd coffee drinks market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China iced/rtd coffee drinks market, buy the report here.