Hot tea inflation in the UAE stood at 0.070% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 155 hot tea SKUs from companies such as Twinings, Lipton and Tgl Co. that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Lulu Webstore offered the lowest prices of the total SKUs within the hot tea category from April through June 2023, followed by Noon and Supermart. According to the analysis, the price range of $5 and $10 was the most competitive, with 69 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Lulu Webstore had the greatest share of lowest prices for individual SKUs in hot tea in the UAE in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for hot tea category by the retailers tracked by GlobalData. Among variants, the tracker revealed mint; green tea and yellow label as the most popular (by number of SKUs) hot tea variants. These were priced 14.56% higher than the average price of a hot tea SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Lulu Webstore, Noon, Supermart, Choithrams and Trolley. According to the analysis, Quality Food had the lowest average unit price, while the retailer with the widest product assortment was Lulu Webstore.
The report brings attention to the intricate pricing dynamics within the hot tea market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Lulu Webstore, Noon and Supermart stood out as prominent e-retailers, providing competitive pricing for a substantial number of hot tea SKUs. However, to comprehensively grasp the hot tea market in the UAE, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UAE's hot tea market, buy the report here.