Hot coffee inflation in Brazil stood at -26.340% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 96 hot coffee SKUs from companies such as 3 Corações, Pilao and Starbucks that were sold by e-retailers. Buy the report here.
Smarter leaders trust GlobalData
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Delivery Extra offered lowest prices of the total SKUs within the hot coffee category from April through June 2024, followed by Supermercado Pereira and Pao de Acucar. According to the analysis, the price range of $5 and below was the most competitive, with 82 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Delivery Extra had greatest share of lowest prices for individual SKUs in hot coffee in Brazil in Q2 2024.
Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed traditional and ground & roasted as the most popular (by number of SKUs) hot coffee variants. These were priced 16.92% lower than the average price of a hot coffee SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Delivery Extra, Supermercado Pereira, Pao de Acucar, Angeloni and Muffato. According to the analysis, Angeloni had the lowest average unit price, while the retailer with the widest product assortment was Delivery Extra.
The report brings attention to the intricate pricing dynamics within the hot coffee market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Delivery Extra, Supermercado Pereira and Pao de Acucar stood out as prominent e-retailers, providing competitive pricing for a substantial number of hot coffee SKUs. However, to comprehensively grasp hot coffee market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil hot coffee market, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
