Fruit powders inflation in Brazil stood at -13.030% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 94 fruit powders SKUs from companies such as MID, Clight and Tang that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermercado Pereira offered lowest prices of the total SKUs within the fruit powders category from October through December 2023, followed by Muffato and Delivery Extra. According to the analysis, the price range of $5 and below was the most competitive, with 93 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermercado Pereira had greatest share of lowest prices for individual SKUs in fruit powders in Brazil in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for fruit powders category by the retailers tracked by GlobalData. Among variants, the tracker revealed passion fruit; refreshment powder and strawberry; refreshment powder as the most popular (by number of SKUs) fruit powders variants. These were priced 24.95% higher than the average price of a fruit powders SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermercado Pereira, Muffato, Pao de Acucar, Shoppe and Delivery Extra. According to the analysis, Muffato had the lowest average unit price, while the retailer with the widest product assortment was Supermercado Pereira.

The report brings attention to the intricate pricing dynamics within the fruit powders market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermercado Pereira, Muffato and Delivery Extra stood out as prominent e-retailers, providing competitive pricing for a substantial number of fruit powders SKUs. However, to comprehensively grasp fruit powders market in Brazil, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Brazil fruit powders market, buy the report here.

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