Fortified wine inflation in the UK stood at 0.050% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 259 fortified wine SKUs from companies such as Martini, Graham’s and W. & J. Graham’s that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Drinks Direct offered the lowest prices of the total SKUs within the fortified wine category from April through June 2023, followed by Gerrys and Tesco. According to the analysis, the price range of $20 and $50 was the most competitive, with 108 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Drinks Direct had the greatest share of lowest prices for individual SKUs in fortified wine in the UK in Q2 2023.

Analysis of the quarterly price data showed that no discounts were offered for fortified wine category by the retailers tracked by GlobalData. Among variants, the tracker revealed 15% alcohol; rosso and 15% alcohol; bianco as the most popular (by number of SKUs) fortified wine variants. These were priced 99.95% lower than the average price of a fortified wine SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Drinks Direct, Gerrys, Tesco, Spirit Store and The Bottle Club. According to the analysis, ASDA had the lowest average unit price, while the retailer with the widest product assortment was Drinks Direct.

The report brings attention to the intricate pricing dynamics within the fortified wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Drinks Direct, Gerrys and Tesco stood out as prominent e-retailers, providing competitive pricing for a substantial number of fortified wine SKUs. However, to comprehensively grasp the fortified wine market in the UK, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the UK's fortified wine market, buy the report here.

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