Energy drinks inflation in the Ukraine stood at -4.670% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 52 energy drinks SKUs from companies such as Red Bull, NONSTOP and Pit Bull Energy Drinks that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Takfur offered lowest prices of the total SKUs within the energy drinks category from October through December 2023, followed by Eko Market and Metro. According to the analysis, the price range of $5 and below was the most competitive, with 51 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Takfur had greatest share of lowest prices for individual SKUs in energy drinks in the Ukraine in Q4 2023.
Analysis of the quarterly price data showed that Eko Market offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed standard and classic as the most popular (by number of SKUs) energy drinks variants. These were priced 44.35% higher than the average price of a energy drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Takfur, Eko Market, Metro, MegaMarket and . According to the analysis, MegaMarket had the lowest average unit price, while the retailer with the widest product assortment was Takfur.
The report brings attention to the intricate pricing dynamics within the energy drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Takfur, Eko Market and Metro stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy drinks SKUs. However, to comprehensively grasp energy drinks market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine energy drinks market, buy the report here.