Energy drinks inflation in the UK stood at 0.440% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 391 energy drinks SKUs from companies such as Monster, Red Bull and Lucozade Energy that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Bestway offered the lowest prices of the total SKUs within the energy drinks category from April through June 2023, followed by Tesco and Holland And Barrett. According to the analysis, the price range of $5 and below was the most competitive, with 246 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Bestway had the greatest share of lowest prices for individual SKUs in energy drinks in the UK in Q2 2023.

Analysis of the quarterly price data showed that 365 Drinks offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed standard and 0% sugar as the most popular (by number of SKUs) energy drinks variants. These were priced 14.42% lower than the average price of a energy drinks SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Bestway, Tesco, Holland And Barrett, ASDA and 365 Drinks. According to the analysis, Bestway had the lowest average unit price, while the retailer with the widest product assortment was Bestway.

The report brings attention to the intricate pricing dynamics within the energy drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Bestway, Tesco and Holland And Barrett stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy drinks SKUs. However, to comprehensively grasp the energy drinks market in the UK, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the UK's energy drinks market, buy the report here.

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