Energy drinks inflation in Switzerland stood at 13.500% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 24 energy drinks SKUs from companies such as Red Bull, Volg and Coca-Cola Energy that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Coop At Home offered lowest prices of the total SKUs within the energy drinks category from April through June 2024, followed by Volg Shop and MIGROS ONLINE. According to the analysis, the price range of $5 and below was the most competitive, with 12 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Coop At Home had greatest share of lowest prices for individual SKUs in energy drinks in Switzerland in Q2 2024.
Analysis of the quarterly price data showed that MIGROS ONLINE offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed standard and 0% sugar as the most popular (by number of SKUs) energy drinks variants. These were priced 80.4% higher than the average price of a energy drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Coop At Home, Volg Shop, MIGROS ONLINE, NULL and NULL. According to the analysis, Volg Shop had the lowest average unit price, while the retailer with the widest product assortment was Coop At Home.
The report brings attention to the intricate pricing dynamics within the energy drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Coop At Home, Volg Shop and MIGROS ONLINE stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy drinks SKUs. However, to comprehensively grasp energy drinks market in Switzerland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Switzerland energy drinks market, buy the report here.
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