Energy drinks inflation in China stood at 5.030% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 9 energy drinks SKUs from companies such as Monster, Gatorade and Bundaberg that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that GZ Grocery offered lowest prices of the total SKUs within the energy drinks category from October through December 2023, followed by RT-MART and Suning. According to the analysis, the price range of $10 and $15 was the most competitive, with 6 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, GZ Grocery had greatest share of lowest prices for individual SKUs in energy drinks in China in Q4 2023.
Analysis of the quarterly price data showed that RT-MART offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed mango and original as the most popular (by number of SKUs) energy drinks variants. These were priced 27.7% lower than the average price of a energy drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were GZ Grocery, RT-MART, Suning, Epermarket and . According to the analysis, Suning had the lowest average unit price, while the retailer with the widest product assortment was GZ Grocery.
The report brings attention to the intricate pricing dynamics within the energy drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, GZ Grocery, RT-MART and Suning stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy drinks SKUs. However, to comprehensively grasp energy drinks market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China energy drinks market, buy the report here.