Energy drinks inflation in Brazil stood at 102.920% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 93 energy drinks SKUs from companies such as Monster, Red Bull and Guaraviton that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Energy Drinks pricing trends in Brazil

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Shoppe offered lowest prices of the total SKUs within the energy drinks category from October through December 2023, followed by Supermercado Pereira and Muffato. According to the analysis, the price range of $5 and below was the most competitive, with 56 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Shoppe had greatest share of lowest prices for individual SKUs in energy drinks in Brazil in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for energy drinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed standard and assorted flavors as the most popular (by number of SKUs) energy drinks variants. These were priced 119.63% lower than the average price of a energy drinks SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Shoppe, Supermercado Pereira, Muffato, Pao de Acucar and Delivery Extra. According to the analysis, Supermercado Pereira had the lowest average unit price, while the retailer with the widest product assortment was Shoppe.

The report brings attention to the intricate pricing dynamics within the energy drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Shoppe, Supermercado Pereira and Muffato stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy drinks SKUs. However, to comprehensively grasp energy drinks market in Brazil, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Brazil energy drinks market, buy the report here.

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