Chocolate inflation in Qatar stood at 2.650% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 508 chocolate SKUs from companies such as Vochelle, Galaxy and Godiva that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Lulu-Qatar offered lowest prices of the total SKUs within the chocolate category from October through December 2023, followed by PANDA QATAR and Getit. According to the analysis, the price range of $5 and below was the most competitive, with 396 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Lulu-Qatar had greatest share of lowest prices for individual SKUs in chocolate in Qatar in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for chocolate category by the retailers tracked by GlobalData. Among variants, the tracker revealed milk and bar as the most popular (by number of SKUs) chocolate variants. These were priced 7.77% lower than the average price of a chocolate SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Lulu-Qatar, PANDA QATAR, Getit, Carrefour Qatar and Family. According to the analysis, Carrefour Qatar had the lowest average unit price, while the retailer with the widest product assortment was Lulu-Qatar.
The report brings attention to the intricate pricing dynamics within the chocolate market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Lulu-Qatar, PANDA QATAR and Getit stood out as prominent e-retailers, providing competitive pricing for a substantial number of chocolate SKUs. However, to comprehensively grasp chocolate market in Qatar, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Qatar chocolate market, buy the report here.