Carbonates inflation in Qatar stood at 1.660% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 313 carbonates SKUs from companies such as Coca-Cola, Fanta and Mirinda that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Family offered lowest prices of the total SKUs within the carbonates category from October through December 2023, followed by PANDA QATAR and Carrefour Qatar. According to the analysis, the price range of $5 and below was the most competitive, with 288 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Family had greatest share of lowest prices for individual SKUs in carbonates in Qatar in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for carbonates category by the retailers tracked by GlobalData. Among variants, the tracker revealed caffeine included/standard and lemon-lime as the most popular (by number of SKUs) carbonates variants. These were priced 28.38% higher than the average price of a carbonates SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Family, PANDA QATAR, Carrefour Qatar, Lulu-Qatar and Getit. According to the analysis, Getit had the lowest average unit price, while the retailer with the widest product assortment was Family.

The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Family, PANDA QATAR and Carrefour Qatar stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp carbonates market in Qatar, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Qatar carbonates market, buy the report here.

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