Brandy inflation in the Ukraine stood at 12.340% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 271 brandy SKUs from companies such as Shabo, Shustoff and Koblevo that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Takfur offered lowest prices of the total SKUs within the brandy category from October through December 2023, followed by Metro and MegaMarket. According to the analysis, the price range of $5 and $10 was the most competitive, with 102 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Takfur had greatest share of lowest prices for individual SKUs in brandy in the Ukraine in Q4 2023.
Analysis of the quarterly price data showed that Metro offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 40% alcohol; vs; cognac and 40% alcohol; vsop; cognac as the most popular (by number of SKUs) brandy variants. These were priced 79.71% higher than the average price of a brandy SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Takfur, Metro, MegaMarket, and . According to the analysis, MegaMarket had the lowest average unit price, while the retailer with the widest product assortment was Takfur.
The report brings attention to the intricate pricing dynamics within the brandy market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Takfur, Metro and MegaMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of brandy SKUs. However, to comprehensively grasp brandy market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine brandy market, buy the report here.