Beer & ale inflation in the UK stood at 0.140% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 768 beer & ale SKUs from companies such as Brewdog, Guinness and Burts that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that 365 Drinks offered the lowest prices of the total SKUs within the beer & ale category from April through June 2023, followed by Bestway and The Bottle Club. According to the analysis, the price range of $5 and below was the most competitive, with 365 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, 365 Drinks had the greatest share of lowest prices for individual SKUs in beer & ale in the UK in Q2 2023.
Analysis of the quarterly price data showed that 365 Drinks offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed premium and 4.6% alcohol as the most popular (by number of SKUs) beer & ale variants. These were priced 57.49% higher than the average price of a beer & ale SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were 365 Drinks, Bestway, The Bottle Club, Tesco and Morrisons. According to the analysis, Drinks Direct had the lowest average unit price, while the retailer with the widest product assortment was 365 Drinks.
The report brings attention to the intricate pricing dynamics within the beer & ale market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, 365 Drinks, Bestway and The Bottle Club stood out as prominent e-retailers, providing competitive pricing for a substantial number of beer & ale SKUs. However, to comprehensively grasp the beer & ale market in the UK, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UK's beer & ale market, buy the report here.