Levi Strauss & Co had 12 patents in digitalization during Q3 2023. Levi Strauss & Co has filed patents for systems that allow users to create and preview new apparel designs before manufacturing them. The system uses software and lasers to create desired wear patterns or designs on the apparel. Users can collaborate and designate specific items for collections. Additionally, the company has developed a system that automatically generates apparel collection imagery from user-provided images. The system analyzes the images to identify the locations of garments and replaces them with garments from the apparel collection using pose estimation and modified preview images. GlobalData’s report on Levi Strauss & Co gives a 360-degreee view of the company including its patenting strategy. Buy the report here.

Smarter leaders trust GlobalData


Premium Insights Levi Strauss & Co - Company Profile

Buy the Report

Premium Insights

The gold standard of business intelligence.

Find out more

Levi Strauss & Co grant share with digitalization as a theme is 67% in Q3 2023. Grant share is based on the ratio of number of grants to total number of patents.

Recent Patents

Application: Apparel collection management with product modifications (Patent ID: US20230243088A1)

The patent filed by Levi Strauss & Co. describes a system that allows users to create and preview new designs for apparel before manufacturing. The system utilizes software and lasers to create desired wear patterns or other designs on garments. Users can collaborate during the design process and specify which items should be included in specific collections.

The first claim of the patent outlines a method that involves providing a database of products, including garments with finishing patterns to be created by a laser. Users can search the database using an assortment builder tool and select a product from the search results. After selecting a garment, users can make modifications to the finishing pattern, such as modifying the pattern itself, its position relative to a base image, or its sizing. The method also includes generating a preview image of the selected garment with the modified finishing pattern.

The second claim specifies that one of the modifications allowed to the finishing pattern is adding a damage input. The third claim states that another modification allowed is removing a damage input from the finishing pattern. These modifications provide users with the ability to customize the appearance of the garment.

The fourth claim specifies that the selected garment in the method can be a pair of jeans. This indicates that the system is particularly applicable to denim apparel.

The fifth claim describes the process of generating a preview image on a computer screen. This involves providing a base image of the garment without the finishing pattern, generating an adjusted base image, and creating a pattern mask based on the laser input file. The preview image is generated by combining the values of the pattern mask and the base image, and displaying the resulting image on the computer screen.

The remaining claims (6-20) reiterate and expand upon the previous claims, including additional details about the search parameters, modifications allowed to the finishing pattern, and the generation of preview images.

In summary, the patent filed by Levi Strauss & Co. describes a system that enables users to design and preview apparel with customized finishing patterns using software and lasers. The system allows for collaboration, selection of garments from a database, modification of finishing patterns, and the generation of preview images. The patent emphasizes the ability to add or remove damage inputs from the finishing pattern and provides specific details about the generation of preview images on a computer screen.

To know more about GlobalData’s detailed insights on Levi Strauss & Co, buy the report here.

Premium Insights


The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.