L’Oreal had 20 patents in digitalization during Q3 2023. L’Oreal SA filed 15 patents in Digitalization theme during Q3 2023. L’Oreal SA has filed a patent for a system that uses a communication device to take a photo of a user’s hair and analyze it using an algorithm to detect hair features. The system also considers environmental conditions sensed by sensors to recommend a personalized hair care treatment regimen. The system includes cartridges containing hair care formulas and a dispensing device to dispense the recommended formulas. GlobalData’s report on L’Oreal gives a 360-degreee view of the company including its patenting strategy. Buy the report here.
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L'Oreal grant share with digitalization as a theme is 20% in Q3 2023. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Predictive application for ai-powered dispensing device for hair treatment (Patent ID: US20230210245A1)
L'Oreal SA has filed a patent for a system that dispenses hair care formulations based on the user's hair features and environmental conditions. The system includes a communication device with processing circuitry that can take a photo of the user's hair, upload it to an application, and apply an algorithm to detect hair features. It also includes sensors to sense environmental conditions and recommend a hair care treatment regimen based on the detected features and conditions. The system further includes cartridges containing hair care formulas and a dispensing device to dispense the formulas according to the recommended regimen.
The patent claims describe various features and functionalities of the system. Claim 1 specifies that the system can dispense hair color and includes cartridges with hair colors. The communication device can analyze trends on social media platforms and recommend a hair color based on the analyzed trends and environmental conditions. The dispensing device then dispenses the recommended hair color.
Claim 2 states that the processing circuitry can set up a user profile, which involves answering a questionnaire about past hair treatment, hair length, texture, desired hair color, current hair color, and desired permanence of hair color. Claim 3 further specifies the details of setting up the user's profile.
Claim 4 mentions that the processing circuitry can recommend additional hair care formulations along with the hair color to assist the user in dying their hair. Claim 5 adds that the processing circuitry can analyze the hair care formulations and features to ensure there are no adverse interactions.
Claim 6 states that the processing circuitry can accept user feedback on their favorite dispensed hair color to improve the algorithm. Claim 7 mentions that the processing circuitry can share the hair color with other users in the same location.
Claim 8 describes the functionality of virtually trying on the hair color in real time, with the ability to adjust the presented color. Claim 9 specifies the method of virtually trying on the hair color.
The remaining claims (10-20) describe a method of providing a hair color using the system, which includes taking a photo of the user's hair, analyzing trends on social media platforms, sensing environmental conditions, recommending a hair color, and dispensing the hair color. The method also includes recommending a hair care regimen, accepting user feedback, sharing the hair color, saving the date of hair color dispensing, sending reminders, virtually trying on the hair color, and setting up a user profile.
In summary, the patent filed by L'Oreal SA describes a system and method for dispensing hair care formulations based on the user's hair features, environmental conditions, and trends on social media platforms. The system includes a communication device, cartridges with hair colors, and a dispensing device. The method involves taking a photo, analyzing trends, sensing conditions, recommending and dispensing hair colors, and providing additional hair care recommendations.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
