Hanesbrands. has filed a patent for a brassiere with a concealer. The design includes breast cups with a polymer concealer of varying thickness, screen printed or digitally printed onto fabric. The innovative design aims to provide enhanced support and coverage for the wearer. GlobalData’s report on Hanesbrands gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Hanesbrands, Thermoformed fabric undergarments was a key innovation area identified from patents. Hanesbrands's grant share as of January 2024 was 63%. Grant share is based on the ratio of number of grants to total number of patents.

Brassiere with concealer for supporting breasts

Source: United States Patent and Trademark Office (USPTO). Credit: Hanesbrands Inc

A recently filed patent (Publication Number: US20230363468A1) describes a unique brassiere design that includes breast cups with a concealer made of a polymer material. The concealer is screen printed, digitally printed, laser sintered, or extruded onto a layer of fabric within the breast cups. This polymer concealer has varying thickness values, with a greater thickness at the center tapering to a thinner value at the periphery. The polymer composition can include materials such as urethane, polyurethane, silicone, or plastisol, providing support and shaping to the breasts of the wearer.

Additionally, the patent includes details on a method for forming these breast cups, involving applying the polymer concealer to a fabric layer and curing it to create the desired shape and thickness. The method also includes coupling a second fabric layer to the first layer to encase the concealer fully. The design allows for customization in the shape and pattern of the concealer, with options for circular, ovular, or elliptical center shapes and irregular patterns at the periphery. The use of laser sintering technology further enhances the bonding of the polymer to the fabric, ensuring durability and longevity of the brassiere design.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.